Green Notes

Notes will be updated from time to time, information listed is not meant to be an exhaustive source of data.

Rule of Thumb: Criteria for Consideration
- The Market Need
- The Mission
- Knowledge to Start
- Capital Required
- Timing to Start
- Special Challenges

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Fueling Green Energy

(1) Fuel Cell Backup Power
-   Provide fuel cells for backup power, emergency power, and mobile power
-   Business to sell and/or distribute
-   Capital - $$
-   Timing to start - months to years
-   Find a product to sell and/or distribute, and target the right market

Additional notes:
ABI Research, Power Air Corp (Zinc Oxide) - zero/low emissions, US Fuel Cell Council, ufcc.com, Wintergreen Research - Stationary Fuel Cell Market Opportunities, Strategies, and Forecasts, 2006 - 2012, wintergreenresearch.com

• Developing new technologies
• Distributing new fuel cells being produced
• Licensing technology to sell and adjust to new uses, targeting a specific market niche, such as fuel cells for office use, cabins, etc.
• Leasing of fuel cells and renting them on short-term basis as mobile power for special events.
• Marketing in urban areas worldwide where electrical power is uncertain.
• Suppling backup power to crucial computing and communication systems.
• Providing power for emergency response.
• Setting up cogeneration for fuel cells that produce significant heat, capturing both heat and power to increase efficiency.

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(2) Solar
-  Mobile power, freeing people from power grid
-  Build solar into ubiquitous mobile power source
-  Knowledge to Start: Solar, electrical, design, engineering
-  Capital - $$
- Months to years
- Finding a specific need and designing the right product for the market

Additional notes:
Sierra Solar Systems (solar charger), iSun (iPod charger), Solio (Berkeley CA), Powerfilm (Ames, Iowa)

• Developing solar bags, briefcases, etc.
• Integrating laptop solar chargers with high-efficiency laptops
• Using small solar panels in electronics and small appliances
• Retailing solar gadgets

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(3) Seeding Entrepreneurial Green Careers

- Reduction of a company's carbon footprint
- Businesses to outline their business risks related to environmental impacts and climate change (Ref: Sarbanes-Oxley Act 2002): how do these business risks affect the rules of financial disclosure. Biz are required to describe their climate/carbon fooprint, what programs are in place to offset that footprint.

Additional Notes:
 Google's Bill Weihl, Climate Savers Computing Initiative, Jason Kovak

• Minimize Environmental Risks
• Compliance
• Green business opportunities

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(4) Green Philanthropy Management
- Greatest environmental impact per dollar invested
- Non-traditional accounting system to measure value to society

Additional Notes:
New Philanthropy Capital (London), The Centre for Effective Philanthropy in Massachusetts, effectivephilanthropy.org , GiveWell, givewell.net,  Holden Karnofsky, Elie Hassenfeld

Natural Resources Defense Council (NRDC), Karen Wayland, Environmental Entrepreneurs (E2), Roger Ballantine

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(5) *Green Technology Transfer

Additional Notes:
Aurora Biofuels, Matt Caspari, algae-derived biofuels, UC Tech Transfer, ucop.edu/ott,

The FLC Technology Transfer Desk Reference from the Federal Labouratory Consortium for Technology Transfer, May 2006, [ federallabs.org/pdf/T2_Desk_Reference.pdf ]

* Impt to form a consolidated database of green patents

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(6) Green Lawyers
Additional Notes: Bill Sloan, Morrison & Foerster (Cleantech Legal Practice), mofo.com, Wendel, Rosen, Black & Dean, wendel.com

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(7) Building Green Buildings and Businesses

Additional Notes: architecture2030.org, cool roofs, Berkeley National Laboratory, reflective coatings (little or no VOCs), Endurance Building Systems (Houston, Texas), Carlisle Syntec, waterproofing & heatproofing membranes, Dinyari Inc., dinyari.com, Bill Shevlin, infrared pigments in green paints, Oak Ridge National Laboratory, Bill Miller, Jan Kosny

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~ Work-in-progress ~