Rule of Thumb: Criteria for Consideration
- The Market Need
- The Mission
- Knowledge to Start
- Capital Required
- Timing to Start
- Special Challenges
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Fueling Green Energy
(1) Fuel Cell Backup Power
- Provide fuel cells for backup power, emergency power, and mobile power
- Business to sell and/or distribute
- Capital - $$
- Timing to start - months to years
- Find a product to sell and/or distribute, and target the right market
Additional notes:
ABI Research, Power Air Corp (Zinc Oxide) - zero/low emissions, US Fuel Cell Council, ufcc.com, Wintergreen Research - Stationary Fuel Cell Market Opportunities, Strategies, and Forecasts, 2006 - 2012, wintergreenresearch.com
- Developing new technologies
- Distributing new fuel cells being produced
- Licensing technology to sell and adjust to new uses, targeting a specific market niche, such as fuel cells for office use, cabins, etc.
- Leasing of fuel cells and renting them on short-term basis as mobile power for special events.
- Marketing in urban areas worldwide where electrical power is uncertain.
- Suppling backup power to crucial computing and communication systems.
- Providing power for emergency response.
- Setting up cogeneration for fuel cells that produce significant heat, capturing both heat and power to increase efficiency.
(2) Solar
- Mobile power, freeing people from power grid
- Build solar into ubiquitous mobile power source
- Knowledge to Start: Solar, electrical, design, engineering
- Capital - $$
- Months to years
- Finding a specific need and designing the right product for the market
Additional notes:
Sierra Solar Systems (solar charger), iSun (iPod charger), Solio (Berkeley CA), Powerfilm (Ames, Iowa)
- Developing solar bags, briefcases, etc.
- Integrating laptop solar chargers with high-efficiency laptops
- Using small solar panels in electronics and small appliances
- Retailing solar gadgets
(3) Seeding Entrepreneurial Green Careers
- Reduction of a company's carbon footprint
- Businesses to outline their business risks related to environmental impacts and climate change (Ref: Sarbanes-Oxley Act 2002): how do these business risks affect the rules of financial disclosure. Biz are required to describe their climate/carbon fooprint, what programs are in place to offset that footprint.
Additional Notes:
Google's Bill Weihl, Climate Savers Computing Initiative, Jason Kovak
- Minimize Environmental Risks
- Compliance
- Green business opportunities
(4) Green Philanthropy Management
- Greatest environmental impact per dollar invested
- Non-traditional accounting system to measure value to society
Additional Notes:
New Philanthropy Capital (London), The Centre for Effective Philanthropy in Massachusetts, effectivephilanthropy.org , GiveWell, givewell.net, Holden Karnofsky, Elie Hassenfeld
Natural Resources Defense Council (NRDC), Karen Wayland, Environmental Entrepreneurs (E2), Roger Ballantine
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(5) *Green Technology Transfer
Additional Notes:
Aurora Biofuels, Matt Caspari, algae-derived biofuels, UC Tech Transfer, ucop.edu/ott,
The FLC Technology Transfer Desk Reference from the Federal Labouratory Consortium for Technology Transfer, May 2006, [ federallabs.org/pdf/T2_Desk_Reference.pdf ]
* Impt to form a consolidated database of green patents
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(6) Green Lawyers
Additional Notes: Bill Sloan, Morrison & Foerster (Cleantech Legal Practice), mofo.com, Wendel, Rosen, Black & Dean, wendel.com
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(7) Building Green Buildings and Businesses
Additional Notes: architecture2030.org, cool roofs, Berkeley National Laboratory, reflective coatings (little or no VOCs), Endurance Building Systems (Houston, Texas), Carlisle Syntec, waterproofing & heatproofing membranes, Dinyari Inc., dinyari.com, Bill Shevlin, infrared pigments in green paints, Oak Ridge National Laboratory, Bill Miller, Jan Kosny
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~ Work-in-progress ~

Previously, business owners Lorraine and John Alban worked with REC Solar to install three solar electric systems at one of their other businesses, Alban Vineyards. Alban Vineyards installed a 36 kW system for the winery production facility, an 11.6 kW system for the agricultural water pump, and one for the Alban’s home.
According to Lorraine Alban, President of J&L Wines, “My husband, John Alban, and I believe solar is a wonderful energy source for countless reasons. Our experience using REC for the installations on our home, winery, and water well have all been very positive. When you factor in that we really like working with local businesses, REC is just about perfect for us.”
J&L Wines is quite unique as a wine distributor. They independently operate their own warehouse and all deliveries are made from their fleet of refrigerated trucks. Thus they are able to ensure the wines they sell are in their hands from when they leave the winery to when they reach the restaurant or retailer. The warehouse that is home to both J&L Wines and Wine Country Pack & Ship is conveniently located on Ramada Drive, at the Highway 101 and Highway 46 West intersection in Paso Robles. For more information please visit www.recsolar.com www.jandlwines.com or www.winecountrypackandship.com
About REC Solar, Inc.
REC Solar is an industry-leading solar power provider specializing in grid-tied residential and commercial installations. With a local presence in all major solar markets in the USA and millions of watts installed, REC Solar is committed to lowering the cost of solar power through efficient processes, innovative products, and outstanding customer service. REC Solar is among the nation’s largest solar integrators and currently has over a dozen offices throughout 6 states (AZ, CA, CO, HI, OR and NJ). For additional information on REC Solar visit www.recsolar.com or call 1-888-OK-SOLAR (888-657-6527).
About J&L Wines, Inc.
J&L Wines Inc. of Paso Robles started in 1981 as J. Eberle Wines. The company’s name and mission evolved with the emergence of the wines from the central coast. Under the ownership and guidance of Lorraine Alban, its mission has been to select wineries representing the best of their region. Employing eight regional sales people, J & L Wines is proud of its excellent reputation for professionalism and prompt, dependable, personal service. The company endeavors to work closely with suppliers to develop sales programs that produce results. This has helped many of the J&L Wines’ brands become very well established in the region. The sales personnel focus on making appropriate placements which serve to enhance and build the wineries they represent. For more information please visit www.jandlwines.com or call 805 239-1377.
About Wine Country Pack & Ship
Wine Country Pack & Ship (WCP&S) excels in delivering premium fulfillment services to wineries with consumer-direct shipping needs. The company is a joint venture between Lorraine Alban and Maureen Herrera. Services encompass wine clubs, release shipments, tasting room orders, e-commerce orders and more. WCP&S simplifies the fulfillment process for our customers and helps build their brand in the consumer-direct market. For more information please visit www.winecountrypackandship.com or call (805) 227-7117.
Contact:
Isabelle Christensen
REC Solar, Inc.
(650) 815-6778
ichristensen@recsolar.com
Lorraine Alban
J&L Wines, Inc.
(805) 239-1377
Lorraine@jandlwines.com
Maureen Herrera
Wine Country Pack & Ship
(805) 227-7117
Maureen@winecountrypackandship.com
For Further Information